Genoa - Fiera di Genova SpA’s shareholders meeting, held at the Piazzale Kennedy, greenlighted the reconversion process for the fairground area, an essential step towards the revival of the fair’s activities and the complete redesign of the area. The fairground’s new facility will be entirely built on the sea, with the Jean Nouvel pavilion, Pavilion D, huge open areas and the Marina Uno wharf, according to the contents of Municipal Resolution 51/2013. In a note on the Fair it was mentioned that the other areas are intended to be mixed-use spaces, that is, the Palasport, Pavilion C, and the office building.
Mayor Marco Doria, who appeared on Dario Vergassola’s talk show at Fiera Primavera - according to the statement, “emphasized that the Municipality of Genoa has taken a major step toward providing the city with a modern, avant-garde fair pavilion.” In fact, the costs which Fiera di Genova shouldered “will be compensated by the acquisition of the structures no longer needed for fairs by SPIM, and also by discounting rental rates. The interests of the Municipality, SPIM and Fiera Genova are all aligned,” added Doria, “to achieve the goal of properly utilizing the entire area and adequately linking it to the Old Port.” From a city-planning point of view, the areas that are no longer in use at the fairgrounds should be used for something else. This operation will save Fiera di Genova about €3 million per year.
“Thus the goal of balancing Fiera’s budget will actually be possible and resources will be freed up for new projects and the implementation of those that have already begun: the redesign of the Salone Nautico, which was already completely done for the 2013 fair, the internationalization of the small and medium business initiatives on the Chinese market, and the acquisition of new events like the Tag Heuer Vela Festival and the Fiera Internazionale della Musica [i.e. International Music Fair]. Today has been a decisive day for the future of the Fair,” said its president, Sara Armella, “more efficient, with lower operating expenses, truly competitive in the market, and capable of looking to the future and operating at full capacity.”