Marseille - The ocean carrier MSC launches a new technology for long distance shipping of fruit. The first to test the technology is the gold kiwi, sweeter than the green one, and whose demand is growing especially in China.
The gold kiwi shipments are made under cold treatment to keep the fruit fresh and prevent transference of unwanted pests. MSC’s experienced technicians ensure the conditions are correct and that the cold chain is controlled 24/7 until delivery to the customer. This is particularly important because the gold kiwi is more delicate than its green equivalent.
The demand in China and elsewhere in Asia is expected to grow further with the expanding middle class; this brings opportunities for both producers and shippers to collaborate with MSC to reach new destinations. The Chinese middle class is forecasted to exceed 600 million people in the coming years. Fruit imports were around 4 million tons in 2017 and expected to grow further.
Italy is the world’s second largest producer of kiwi and hence MSC has been very active in this sector, assisting the producers and shippers in transporting the product and offering a wide network of its services to reach new markets.