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Maersk launches technology to simplify supply chains

Copenaghen - Maersk has expanded its product offering with a new technology that offers its clients a guarantee on cargo loading at a fixed price

Copenaghen - Maersk has expanded its product offering with a new technology that simplifies supply chains and offers its clients a guarantee on cargo loading at a fixed price.

With the launch of the new product, called Maersk Spot, Maersk takes further steps towards simplifying the supply chains of its customers by addressing some of the fundamental inefficiencies that exist across the industry. “It is not uncommon to see overbookings to the tune of 30%, and often this leads to rolling of the customers’ cargoes since there is overbooking to compensate for the high downfall. This creates a lot of uncertainty for our customers,” said Silvia Ding, Global Head of Ocean Products at Maersk.

“With Maersk Spot, we provide full visibility of the price and terms that will ensure cargoes get on board. Ultimately allowing customers to move their cargo in a much simpler and more reliable way.”

This dynamic online pricing fixed at booking, writes the shipping company in a press release, creates one transaction for the customer from quotation to booking confirmation, profoundly simplifying the buying process. “Maersk Spot radically simplifies the buying experience for our customers. Today’s offline process can be up to 13 individual steps, often involving a lot of communication and paper work from rate sheets to terms and conditions and surcharges, etc. With Maersk Spot, this cumbersome process is reduced to five simple and integrated steps – all online,” said Ding.

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