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Asian cruises pioneer Costa deploys “Venice” in China / FOCUS

Monfalcone - It is the symbol of Made in Italy exported to China. And for Fincantieri and Costa it was a week of great celebrations distributed in the hubs of Monfalcone and Trieste with the delivery of Costa Venezia, the first ship of the Genoese company expressly built for the Asian market

Monfalcone - It is the symbol of Made in Italy exported to China. And for Fincantieri and Costa it was a week of great celebrations distributed in the hubs of Monfalcone and Trieste with the delivery of Costa Venezia, the first ship of the Genoese company expressly built for the Asian market. The baptism of the new colossus of the seas took place in Trieste, with a series of events dedicated to the new unit of the Carnival group company.

The two Made in Italy champions export a product with a high technological content that brings two very distant worlds, that of cruises and tourism in the Far East, a very particular market. The Chinese cruise industry has great potential that in the space of ten years should make it return to the world. In recent months there has been a slowdown in this dizzying development, mainly due to the sales system. But the margins of growth are huge as only 2% of Chinese who go abroad for their holidays opt for a cruise. Costa has played a pioneering role in making sea holidays known in China and has been present in the Far East since 2006. The ships of Costa Asia, the brand dedicated to that market, offer the concept of Italy at sea on board “the best that our country can offer” as the company explains.

The popularity of Italy in Asia is high and today adds another piece, that is the charm of Venice, the Italian city more linked to the Dragon since the days of the adventures of Marco Polo: “Venice”, the evolution of the Carnival Vista prototype, has a gross tonnage of over 135,000 tons, is 323 meters long, 323 meters wide, 37,20 wide and with 2,116 cabins will be able to accommodate 5,260 passengers. The hotel arrangement celebrates the atmosphere of the Serenissima.

The main atrium is reminiscent of Piazza San Marco with the iconic lion; the theater is inspired by the Fenice, the restaurants and the main lido are reminiscent of the Venetian streets and squares and finally on board there are two real gondolas, made by the artisans of the Squero di San Trovaso. This ship is only the first step in a long-term strategy involving Carnival Corporation, Fincantieri and CSSC’s Chinese shipyards. At the end of this year, with the transfer of “Costa Altantica” from Costa Asia to the new CSSC Carnival Cruise Shipping Limited joint venture, a new brand will be born dedicated to the Chinese market which in the future will operate with ships built at its Shanghai site. Fincantieri will be the partner of this company, where Giuseppe Bono’s intuition will allow a still unexplored market to be opened to many Italian suppliers. The first two new “Chinese” ships, always derived from the Vista platform, will be delivered in 2023 and 2024 (with an additional four in option). Meanwhile Fincantieri is already working in the Marghera plant to a sister of “Venice” that will be delivered to Costa Asia in 2020.

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