Jakarta - Indonesian Sofa Arbiyanto had a manufacturing job in South Korea two years ago when he learned about the high price of vanilla on the global market, and decided to try his luck at growing it. Now he has 2,000 vanilla vines on a 1,200-sq-metre (0.3-acre) farm in Blora, Central Java, started after he did some internet research and joined online groups of vanilla farmers: "My initial view that farmers live in hardship and poverty has changed, - said the 30-year-old. - With a touch of innovation and technology, it is a promising opportunity." Arbiyanto is one of a growing number of millennial start-up vanilla farmers in the southeast Asian nation, which is eager to revive spice shipments to diversify its farm exports, now dominated by palm oil. The interest in cultivating one of the world's most valuable spices has sparked a small movement back to the land at a time when farmers have been leaving for jobs in congested cities.
The Indonesian Vanilla Farmers' Association (PPVI) says 43% of the nearly 600 farmers it has trained are aged between 25 and 35, a demographic that is typically tech-savvy. Many have learned farming methods from YouTube, and get tips and guidance from experienced farmers through group chats on messaging platforms such as WhatsApp, said Mahdalena Lubis, the association's spokeswoman. PPVI's YouTube channel has more than 13,000 subscribers and combined views of its videos exceed a million, she added. The demand is no surprise, as vanilla beans from top exporter Madagascar were more expensive than silver last year, although prices
Indonesia is a distant second to top producer Madagascar, which provides 80% of world supply. McCormick & Co, the world's largest spice company, is partnering with farmers in the islands of Papua and Sulawesi to secure its supply of Indonesian vanilla: "Although Madagascar remains the gold standard as far as vanilla quality is concerned, Indonesia has strong potential to become an alternative origin, in terms of quantity and quality," McCormick said in an emailed statement.