Hamburg - During this year, Hapag Lloyd will "continue to concentrate on expanding our business in growth regions" said chief executive officer Rolf Habben Jansen in an interview published on the group's internet site. The growht, he explained, will continue in areas "such as Africa, the Middle East and India".
A year and a half ago, Habben Jansen recalls, "we adopted our Strategy 2023 and set ourselves the goal of becoming the number one for quality among carriers. We are continuing to pursue this goal. In the near future, we will publish a set of quality promises by which we will be measured going forward. We will continue to invest heavily in digital products and services."
Regarding the new IMO's rules, they present "major challenge to container shipping companies", said the executive. "The costs involved in converting vessels and using the new fuel will be high. Since the lion’s share of our fleet will sail with the new low-sulphur fuel oil, we expect additional costs of around 1 billion US dollars per year."The crisis in the Middle East is going to have an impact too. "We live in times that continue to be turbulent in political terms. Trade conflicts can have an impact on trade routes, and they can steer global economic growth in one direction, but also in the other. We will have to live with these possible fluctuations and manage them as best we can."