Boating sector celebrates a return to 2011

Genova - It’s more than a recovery, it’s a comeback. After six whole years. Italian boating for the second consecutive year is growing in revenue, doing even better than expected. Yet, to date, the increase has only served to counter the enormous depression that the crisis had produced in the sector

Genova - It’s more than a recovery, it’s a comeback. After six whole years. Italian boating for the second consecutive year is growing in revenue, doing even better than expected.

Yet, to date, the increase has only served to counter the enormous depression that the crisis had produced in the sector: it started in 2011, as the operators love to repeat, when Mario Monti’s government made any sort of boom in the boating sector impossible. Italy, compared to its foreign competitors, is enjoying a recovery two years later than other markets. But the wind has now begun to blow on the sails of the boating industry. And although the margin of uncertainty exists but is quantified in two points, 2017 will also close in positive, around +18%.

This will be the year when the sector will finally be able to slip away from the total worth figure of $2.5 billion at which it has been stuck for quite some time: the economic weight is limited, but the value of the market image - for the made in Italy brand - is definitely higher. And this time it seems that all that glitters really is gold, especially in Italy, after UCINA revealed its first data: the growth of leasing is remarkable. It means that the domestic market has resumed movement: +17% in 2015, +13% last year and +9% in the first five months of this year, according to the Assilea data. Single unit exports are worth $1.9 billion and the market is growing, but not in the prices of the Italian market. The third positive is that this injection of confidence has occurred across the entire sector. Moorings, for example, grew by 4.5%, and are a factor that analysts take seriously into account in measuring the health status of boating. For all these reasons, 2016, which will close with a growth rate of 18%, can no longer be considered a flash in the pan. And the rising attendance at the September Salone Nautico coincides with the positive climate that embraces UCINA.

The long recession that the boating sector is coming out of, however, produces two effects: the risk of an excessive joy and relief after such a crisis and the danger of not realizing that this recovery in the end has done nothing more than take the sector back to where it was six years ago. The wind is blowing again, but now the hope is that it can blow even stronger.

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